As the finance person, I think that the cost of keeping the site alive is something to be considered. The Mormon Stories umbrella has not supported this site financially in years (maybe 5). The last two years we have received a generous donation from one of our members to pay the annual hosting fee ($177.02). Otherwise, I could see us getting to a spot where we just do not have the money to pay the bills.
I am honestly feeling ok with that possibility. I feel that there are seasons in life and it is ok to let go of a previous season (I am also looking forward to a potential future as an "empty nester" so I am experiencing life's seasons on multiple fronts).
Yes, there is a natural life to almost anything (AKA the product life cycle). Sometimes you can extend that natural life by reinvention. Incidentally, I also think that the churches and governments tend to have such life cycles.
Looking back, I think StayLDS peaked at about the same time as the "Mormon Moment." I think that this was a time when Mormonism was in the news and StayLDS itself was referenced in some publications. This would serve to make people aware that we exist and we would always see a traffic boost. I do think COVID has had an impact but it was probably to accelerate a trend that was already there rather than be the sole cause of reduced activity levels.
Coming back is the tricky part. As I mentioned above, reinvention is possible but it usually takes work and money and we are all just volunteers doing our best to maintain.